非盈利组织网站设计和营销方案－NGO Web 2.0

网站和网络营销非盈利组织也需要营销宣传来唤起社会对其使命的认知，是整体营销策略中不可或缺的重要一环……

Websites

Your website is the often first view people have of your organization. Many different types of software—from Content Management Systems (CMS) and online donation systems to web hosting providers and analytics tools—can help make the most of your site.

A Web presence is critical for almost every nonprofit, but creating a Web site can be daunting. It can take a lot of time, money and technical expertise—things that are often in short supply. And just because you have a Web site up and running doesn’t mean your work is done.

You still need to keep up with maintenance, updates and desirable new features.

An open source Content Management System (CMS) can help. Generally speaking, a CMS is a software package that lets you build a Web site that can be quickly and easily updated by your non-technical staff members.

These open source systems are created and supported by a community of developers, and can be downloaded without cost. Both their feature sets and their price tags make open source systems particularly attractive to nonprofits.

Email

Email outreach, through eNewsletters, email appeals and action alerts, should be a key element of almost every organization’s communication strategy. Best practices can help you connect with subscribers, while broadcast email and discussion list tools can help you manage your lists。

Social Media

Social media—like blogs, social networking sites, online photo and video sharing, and more— can provide interesting ways to communicate and build relationships with your supporters. Tools like Twitter, Facebook, LinkedIn, MySpace, Flickr and YouTube can be low-cost ways to listen to your supporters, and to reach out and interact with them.

搜索引擎优化(SEO)