社交网络社区策划方案－Open SNS 2.0

Innovations in consumer social web services create both opportunity and risk for your enterprise. Your customers and employees are increasingly gathering in online communities of like-minded people, and there is an urgent, growing need to nurture these communities. The organizations that succeed and leverage this social momentum increase loyalty, brand value, and revenue. Those that fail to do so will be stuck merely watching as their communities self-organize wherever the community wants to - probably out of sight, out of mind and out of the influence of the organization.

Sadly, most enterprise software tools don’t provide ways to let organizations participate in this trend:

Existing Web Content Management Systems (WCMS) are designed to create • rigid workflows and content staging before anything appears on a company website. But these controls on content creation preclude the free-flowing community interactions that are required for community growth.

Leading consumer Web 2.0 sites don’t provide even the basics for enabling • an organization to create an organized, branded and flexible platform for community building.

Emergent enterprise social software products supply community features, but • don’t have even the basic web content management capabilities necessary to gracefully wed enterprise and community content. These also lock you and your data into niche products that limit expandability and make migration hard.

What’s needed is a convergence of web content management and social community features. This new category is called Social Publishing.